Category: Income Reports

Let’s get straight into this…

Highlights:

Ezoic Revenue

Last Month (last 30 days of May) vs This Month (June):

Amazon/ShareASale/Awin Revenue

Programs tracked in one place using Affilimate but not all programs are showing.

• The overall Portfolio EPMV is still on a race to 0, at $14.15 this month (Down from $14.86 in May) (Down from $17.94 in March) (Down from $20.35 in February) (Down from around $22 in January)
• From Ezoic, I earned $846.06 from 59,773 Unique visits. That is an ad revenue increase of 12.42%
• Portfolio pageviews are up 18.40%, with 71,685 page views vs. 60,543 page views in May.
• From Amazon, I earned a combined total of $239.27 vs $187.10 in May
• From my own digital products, I earned $92.68 that is an increase of +$44.74
• From other affiliate programs (combination of ShareASale, Awin, etc., as well as niche-specific programs) I earned $449.34 which is +$87.20 more than $362.14 last month.
• I also noticed I have been earning some money from AdSense!! So that is an additional $70.88

Now then, let’s tally that all up:

Total earnings: $1,698.23

Despite my overall EPMV declining, the focus remains on adding more content and optimizing old content – that is the only thing I can control.

My sites with a lower EPMV continue to gain traffic, hence the overall EPMV decreasing but it may start to rise as I focus on the topic clusters of high-revenue pages.

Total spend: -$2162.49

Total spend includes:

• Ezoic premium subscription,
• content,
• team of 3 virtual assistants
• Mailchimp, Canva, Hosting (Namecheap and Cloudways), Affilimate, and Jasper.

While it may seem like I am running at a deficit (which I technically am with my sites), I have other online income from books and other digital assets which I use to fund my sites, so I am in profit overall!

I am sure there are other recurring payment leaks I need to fill, I will go back into my accounts and see what I can get rid of as only $700 of that went on content. However, the second-highest expense are VAs and I need them.

Earnings Breakdown:

Site Portfolio

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What I Have Done This Month

In short, nothing on six sites, a lot on two sites.

The content I put up last year on the sites I am not actively updating continues to age and rank, but I have no intention to sell any of those just yet. It would be quite pointless selling them at this stage as there is no immediate gain.

The money just wouldn’t be enough to make a difference as the sites mostly pay for themselves and I would prefer to bring up that monthly revenue and reinvest it (in other words, continue to bootstrap).

I pay my VAs, pay my subscriptions, and pay my writers. For now, I will kick them along as they add an extra $100-$200 to my content-VA-subcription budget.

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My Portfolio Reinforcement Strategy

Last month, I spoke about reinforcing your sites after the Google update. While my sites weren’t really hit, it reinforced my thoughts on my approach and strategy. It makes me think I am doing some things right, which is very inspiring.

Some of my SOPs

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Keywords

My favourite ways to find keywords are:

👉 Google Autosuggest
👉 Keywords Everywhere longtail finder
👉 Keywordtool.io
👉 Reddit/Quora reverse (you need Semrush or AHrefs to do this)

I still use the KGR method but these days I don’t really need to check the calculation; if it seems KGR it probably is! The keyword goes in the title with some clickbaity additions and then I build the post out as normal.

Example keyword (so sorry if this is your niche…):- how to get your pet cow to sleep at night

Example title with keyword and clickbaity addition: How To Get Your Pet Cow To Sleep At Night: 3 EASY Tricks!

When I find new keywords, they get clustered and then put on a master list, ready for a content brief and outsourcing to one of my Upwork writers. You can check out my video on free keyword clustering tools below:

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Content Outlines

As I’ve mentioned previously, I either use the Thruuu SERP analyzer (free) or Outranking to create a content brief for my writers (Outranking if I want the help of AI and to ensure the writer covers all of the key topics – I can always flesh it out myself later if need be).

When I give my writers outlines, I may also include a specific Youtube video on the topic or urge them to use Youtube and things like Quora and Reddit to help them form their article.

I do not expect the writers to be master SEOs – I include any additional LSI keywords I want to support my articles in the H2 outline. They usually end up repeating the phrase naturally in the paragraph.

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Formatting

This is where the magic happens.

I definitely like my posts to be aesthetically pleasing. Formatting was the first thing I outsourced to my VA! It was important to me but started to get very time-consuming as I ramped up content publishing.

I think formatting with spacers, bolded text, bullet points, headings, images, video and then alt text, internal linking, proper anchor text etc etc… are all signals to Google that the post was made with love and care… as well as being optimized for the reader!

It is a good way to get a balance between making Google happy with all the technical and semantic SEO and making the reader happy enough to hang about and see more ads!

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Repurposing Content

I am a big fan of repurposing content. Whether that be creating pins out of the key points in your blog, making audio from the blog that you can embed, or making videos to use on Youtube.

I’ve stopped with the Pinterest pins, although that had worked pretty well. Pinterest no longer seems like a wise investment of time. Instead, I have my VA use Pictory to create a video for each of my blog posts.

It allows her to select the key text she wants it to include and then it auto-selects stock videos related to that scene.

I love these videos as they:

• are clean, useful, and easy to make.
• provide value to the reader as they get the key information in your blog post in a more concise visual format.
• can be used for video ads
• can be repurposed for various social network platforms including Youtube

If you want to see where I was at last month with my main site, site 2 – check this video out:

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May was a sad month for many, and while I am grateful that I am not here, reporting tragic news – I am mindful that Big G has made an absolute mess with this update.

A mess that has cost many people their earnings and time – and there is no guarantee anything will recover or bounce back.

I hate gatekeepers with a passion; I have had many run-ins with gatekeepers 😒… I know it can happen to anybody.

But, for whatever reason, 90% of my portfolio withstood the G-bomb, and most of the sites are better off for it…even site 6 🤔.

Highlights:

• The overall Portfolio EPMV is still on a race to 0, at $14.86 this month (Down from $17.94 in March) (Down from $20.35 in February) (Down from around $22 in January), so despite seeing leaps in traffic, I do not see the same level of leaps in ad revenue.
• From Ezoic, I earned $752.57 (from 50,630 Unique visits)
• Portfolio pageviews are up 22.93%, with 60,543 page views in May vs. 49,248 page views in April.
• From Amazon, I earned a combined total of $187.10
• From my own digital products, I earned $44.94
• From other affiliate programs (combination of ShareASale, Awin, etc., as well as niche-specific programs) I earned $362.14

Total earnings: $1,346.75

Total spend: -$2320.50

This month, my expenses totaled $2320.50. This included fees for my Ezoic premium subscription, content, a custom plugin and CSS, my virtual assistant, hosting, and Jasper.

Overall, I spent more than usual this month, but that was due in part to some one-off expenses like the plugin and shortcodes.

Even so, I’m confident that these tools will help me to save time and money in the long run. And of course, the content spend goes without saying.

Other Affiliate Earnings Breakdown

But look at this 👇…

Shareasale	$1.40
Awin	$3
Impact	$14.85
Pepper Jam	$0
Niche-specific Aff Program	$342.89

I am either leaving a lot of money on the table or these are just not worth the effort, let alone the effort it takes to log in and check them.

My Portfolio Reinforcement Strategy

Many people wanted there to be a correlation between sites utilizing AI tools to create content and sites hammered by the update, but that just wasn’t the case.

In fact, beyond the loss of snippets, there doesn’t seem to be any solid pattern for any type of site or niche that was hit (from what I have seen).

All this says to me is, “anyone can get it!”.

Nobody is safe from being hit by a G-Bomb, and whether you were or were not hit, I think it will be beneficial to do one or both of the following:

1. Reinforce your site or portfolio.
2. Diversify.

1. Reinforce Your Site Portfolio

What do I mean by reinforcing your site portfolio? I mean, wherever you know that you have weak areas, go back and fill those in. Maybe you were just throwing posts up as quickly as you got them back from your writers and need to format them and optimize them a bit better.

Maybe you know your site speed could be better, but it has not been on the top of your list to sort out (I can definitely relate!)

When it comes to reinforcing my sites personally, that means all of the above and a whole lot more.

2. Diversify

The combination of these random Google updates and the loss of third-party cookies has everybody rattled. There are talks about the death of display ads, the death blogging – generally, people are very concerned about death, lol.

I reckon we just have to adapt and keep swimming.

This could mean spreading your risk with a second site in another niche, or it could simply mean looking at different methods of gaining traffic besides organic search traffic.

Social Media Branding

Social media is usually the first port of call for most people, but people often make the mistake of trying to be in too many places at once and not being effective in any of them.

Every niche has social media platforms that it does better on than others. For instance, if you’re in the wedding industry, obviously, Pinterest is going to be a big one for you. If you’re in the tech industry, Twitter might make more sense.

The key is not just to be on social media, but to be effective on social media. This means having a strategy and sticking to it. The good news is that there is an abundance of social media scheduling tools to help.

One I have been playing around with is this AI Twitter automation and scheduling tool. It can help you come up with 100s of tweets in an hours work, and schedule them. All you need to do is go back and engage with your audience.

I suggest you focus your attention on one or two social media sites that are most relevant to your niche and audience and then build up a presence and following there.

Growing Your Email List

The other area people often diversify into is email marketing. Growing an email list can be a great way to insulate yourself from G-Bombs, as well as give you another avenue to sell products or services.

Email marketing can be very profitable if done correctly, but it’s important not to spam people or buy lists of emails (both of which are against the law in many countries).

Start A Youtube Channel

This could technically fall into the social media category, however, Youtube is it’s own beast and deserves it’s own mention.

Youtube is a fantastic way to build an audience and it can be very profitable if you know what you’re doing.

There are two main ways to make money on Youtube. The first is through advertising, and the second is through affiliate marketing or selling products.

Both of these methods can be effective, but it’s important to remember that Youtube is a search engine, so you need to treat it as such. This means creating videos around keywords that people are searching for, just as you do with your posts.

You can then use them to benefit each other by embedding your videos on your posts and linking to your posts in your videos.

Tighten Up Your Branding

When this recession eventually lands and the death of something eventually occurs, branding is going to be more important than ever.

Your brand is what sets you apart from the competition and makes people remember you. It’s one of the most important things you can focus on, no matter what niche/business you’re in.

Make sure your branding is on point and that people know who you are, what you do, and why you’re the best at it.

Things like a uniform color scheme, a recognizable logo, and font, help to establish trust and credibility and can be done very easily using Canva (free!)

Build Relationships In Your Niche

No matter what happens, relationships are going to be key. Building up a good network of contacts in your niche is going to be important for weathering any storm that comes our way.

I have mentioned many times that I am not a fan of link-building, however, I have seen some success with what I call “soft outreach”, and all that is is creating listicle/roundup-type posts and then reaching out to the people or businesses you mentioned, letting them know you featured them and that they can share the post if they want.

This is a great way to get your foot in the door with people in your industry, and if you can provide value to them, you’re likely to build a good relationship which will be beneficial in the long run.

Don’t put all your eggs in one basket – that’s the moral of the story here!

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Were you hit by the G-Bomb? Is your site recovering? Are you doing anything, in particular, to help reinforce or revive it? Let me know in the comments; I would love to hear from you!

More visits…less money (ish)

My average EPMV is taking a nose dive! But here is why I am not worried…

Date	Visits	Ezoic Ad Partners	Mediation Ad Partners	Premium Ad Partners	Earnings	EPMV
2022-04 (Apr)	39,728	$389.91	$68.81	$174.88	$633.59	$15.95
2022-03 (Mar)	33,000	$413.13	$9.74	$169.15	$592.02	$17.94
2022-02 (Feb)	27,386	$385.53	$0.00	$171.88	$557.41	$20.35
2022-01 (Jan)	23,958	$346.29	$0.00	$177.23	$523.52	$21.85

Right now, site 2 makes up roughly half of my Ezoic earnings but only a third of my visits. It has the highest EPMV but it is not my fastest growing site.

Some of my newer sites are really picking up in traffic but lacking on the ad revenue front. Hence, the rise in traffic and sessions on my account but the declining EPMV (at least I think that’s why 🤔)

Something strange is going on with Mediation, standard earnings, and Premium Earnings. It looks like they are just shifting between each other but honestly, I am not fussed. My only focus is on what I can control, and those are;

1. Adding more content.
2. Improving older content.

Highlights:

• From Ezoic I earned $633.59 ($41.57 more than last month) from 39,728 Unique visits (6728 more than last month).
• 47,893 Total Pageviews (7826 more than last month)
• From Amazon, I earned a combined total of $198.89 ($25.50 more than last month)
• From my own digital products, I earned $48.66
• From other affiliate programs (combination of ShareASale, Awin, etc., as well as niche-specific programs) I earned $309.61

*Despite EPMV dropping each month, overall Ezoic earnings are still rising as the traffic is rising. The key takeaway here is to keep publishing and work on increasing traffic! It is the only thing you can control.

Total earnings: $1,190.75

Total spend: -$794

Expenses Include:

• Content
• An AppSumo treat!
• Ezoic Premium
• Hosting

I am going to need to keep these short and sweet for the foreseeable future for a few reasons.

a) I have so many sites. I hardly even check the analytics or earnings from a bunch of those sites because I am not actively working on them. Now and then I check GSC to ensure the traffic is still rising month after month so I may continue to include those screenshots in these reports.

b) I am already documenting my progress on the site I am working on (site 2) and the site I started my case-study with Doug on (site 7) over at Niche Site Project.

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In those reports, I go into depth about what I have done, what is and isn’t working, and any new revelations.

Accompanying those reports is also a video update where we discuss some of those details so it makes more sense to forward people over to that content instead!

c) I am trying to maximize productivity. I will have juicier stats to report if I can remain focused on the things that matter most; content.

I will keep this one short and sweet. I slammed my finger in the car door the other day and typing is not very enjoyable right now 🙁

Let’s get straight into it and see what March had to offer!

Highlights:

• The overall Portfolio EPMV continues to drop. $17.94 (Down from $20.35 in February) (Down from around $22 in January)
• From Ezoic I earned $592.02 ($34.61 more than last month) from 32,997 Unique visits (5,611 more than last month).
• 40,067 Total Pageviews.
• From Amazon, I earned a combined total of $173.39
• From my own digital products, I earned $30.67
• From other affiliate programs (combination of ShareASale, Awin, etc., as well as niche-specific programs) I earned $213.97

*Despite EPMV dropping each month, overall Ezoic earnings are still rising as the traffic is rising. The key takeaway here is to keep publishing and work on increasing traffic! It is the only thing you can control.

Total earnings: $1,010.05

Total spend: -$767

Total spend includes content, hosting, virtual assistant fees, a new theme, and Ezoic Premium fees.

What Has Happened This Month…

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No new content added. It looks like this site is starting to take off…and has crossed $100 per month, too.

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Nothing to report as far as content or plans for now.

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I also wanted to add this, as it is the end of Q1! Hooray…

These are my Q1 Amazon earnings, I can see an upward movement here:

My Thoughts

I am focussed on growing out site 2 for now. My immediate goal is 200 posts which I have set the ambitious goal at reaching by the next income report!

The keywords are there, I just need to hire some more writers.

Site 7 is still a success to me, despite my plans for it to be primarily monetized by ad revenue falling through. The site’s Amazon revenue continues to grow month-on-month, and as Doug has mentioned, there is still more opportunity to further monetize it by going directly to the brands and product manufacturers in the niche.

For now, I will sit on it and watch what it does!

My plan is still to build Site 7 to sell, so I probably won’t leave it too long before going back in with more content.

I want all of my sites to be earning the bulk of their income from display ads because although Amazon is great, they are known to switch things up on us affiliates often! I am using the premium display ad network, Ezoic. If you have a blog and want to improve your earnings, I definitely recommend giving them a go!

What I Am Doing At The Moment

Hiring More Writers

I am preparing to hire another two writers. My templates have made hiring super easy. It is a breeze and something I actually enjoy doing!

Hiring a Virtual Assistant

I have hired (and fired) a virtual assistant via Online Jobs. She started off great and then began being inconsistent so I am now onboarding another. It is a shame, as it takes time to hire a VA and get them all set up.

Onboarding Documents & Training

I am glad I now have all the training material I need for the new VA and any future hires.

The training documents have been pretty straightforward to do, but they are time-consuming as I am still doing these day-to-day tasks.

I go about my day, and then start writing a script and bullet points of what I am doing on a specific task and use QuickTime Player to screen record. I then record the audio of the notes separately, sync them up with the video, and, voila!

Again, huge upfront workload, but man, does it feel good being organized and having a whole folder full of documents and videos of exactly how I do things.

For ages, I have said that I need to replicate myself and now I am. It is a scary thought at first and one that holds many people back from expanding their business. If this is you; two life-changing books come to mind:

1. Four Hour Work Week by Tim Ferris
2. Cashflow Quadrant by Robert Kiyosaki

Tim talks about outsourcing pretty much everything that can be outsourced – this book helped me scale up by hiring more writers.

Robert talks about the different ways in which we make money; as an employee, self-employed, business owner, and finally, an investor. If you really want to go from being self-employed to a business owner, you are going to need to make that shift!

So this is the infamous Q1 effect I have been warned about? Despite traffic and everything else being up, ad earnings are down! I had such a smashing month last month, it isn’t even right to be disappointed.

And, in fact, I am far from disappointed.

Everything else is up, which means when we get over this Q1 hurdle, things will be well, I’m sure. Not only that, but with February being a shorter month, it isn’t all that surprising.

All across the board, I’ve been hearing about how earnings are down so we will just have to charge it to the game! (See what I did there?)

Let’s get into the highlights for this month and what I have done on my sites!

Highlights:

• Site 7 has crossed $150 this month!
• The low EPMV of Site 7 continues to bring my overall portfolio EPMV down; $20.35 in February (Down from around $22 in January)
• From Ezoic I earned $557.41 (only $33.89 more than last month) from 27,386 unique visits (3,428 more than last month).
• From Amazon I earned a combined total of $171.52
• From digital products I earned $25.42
• From other affiliate programs (combination of ShareASale, Awin, etc. as well as niche specific programs) I earned $194.74

Total earnings: $949.09

Total spend: -$636.57

What Has Happened This Month…

Nothing new to report here. Not actively adding articles on it at the moment. Nice to see it growing, albeit very slowly. I have a better idea of what works and what to go after when I pick it back up in the future.

This is definitely not an abandoned project!

This site is just costing me hosting at the moment (and I guess a share of Ezoic Premium, which would mean it is still in the red technically)

I haven’t done the best job in tracking my spend on each individual site in the past, and I realize I am probably the only person who hasn’t. These days I am doing a better job; using a free spreadsheet I got from Tortoise Cashflow.

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Nothing has changed on this site as of February 2022 in terms of content. However, watch this space, March we have picked it back up!

I have been doing a lot of keyword research and although the niche is competitive, there are some easy wins all over the place. There is also a lot of room to improve existing articles and try to rank for more keywords within those.

I will have two writers working on new content while I go back and improve existing content and find more affiliate opportunities.

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No new content added.

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I have no plans to do anything additional to this site for now. It has an active Pinterest page where all the articles have 5-10 pins that had been published using an automated service over the past year so it continues to get both organic and Pinterest traffic.

Everything seems to be in the red on this one, however, and the EPMV is pretty low at just under $8. You can see that if February had that extra day or two the statistics would have been quite consistent with January’s.

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Nothing to report as far as content or plans for now.

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My Thoughts

I will now be shifting my energy back over to Site 2 to make the most of those high EPMVs the site is getting.

Site 7 is still a success to me, despite my plans for it to be primarily monetized by ad revenue falling through. The site’s Amazon revenue continues to grow month-on-month, and as Doug has mentioned, there is still more opportunity to further monetize it by going directly to the brands and product manufacturers in the niche.

For now, I will sit on it and watch what it does!

My plan is still to build Site 7 to sell, so I probably won’t leave it too long before going back in with more content.

I want all of my sites to be earning the bulk of their income from display ads because although Amazon is great, they are known to switch things up on us affiliates often! I am using the premium display ad network, Ezoic. If you have a blog and want to improve your earnings, I definitely recommend giving them a go!

What I Am Doing At The Moment

Hiring More Writers

I have hired another three writers and they’ve begun cracking on with content. My templates have made hiring super easy. It is a breeze and something I actually enjoy doing! This week I have made even more templates that I plan on adding to the zip file!

Hiring a Virtual Assistant

I have hired an amazing virtual assistant on Online Jobs who is in the onboarding phase. This is going to help me scale up tremendously, as she is well-versed in many aspects of my day-to-day.

Onboarding Documents & Training

Scaling up any business by expanding your team is a huge upfront workload. I have been creating training videos and accompanying documents to help both future VAs and writers.

These have been pretty straightforward to do, but they are time-consuming as I am still doing these day-to-day tasks.

I go about my day, and then start writing a script and bullet points of what I am doing on a specific task and use QuickTime Player to screen record. I then record the audio of the notes separately, sync them up with the video, and, voila!

Again, huge upfront workload, but man, does it feel good being organized and having a whole folder full of documents and videos of exactly how I do things.

For ages, I have said that I need to replicate myself and now I am. It is a scary thought at first and one that holds many people back from expanding their business. If this is you; two life-changing books come to mind:

1. Four Hour Work Week by Tim Ferris
2. Cashflow Quadrant by Robert Kiyosaki

Tim talks about outsourcing pretty much everything that can be outsourced – this book helped me scale up by hiring more writers.

Robert talks about the different ways in which we make money; as an employee, self-employed, business owner, and finally, an investor. If you really want to go from being self-employed to a business owner, you are going to need to make that shift!

The following three things are my new go-to tools, I have put them on my Resources list, if you want to check that out and see what other tools and things I use for different aspects of blogging.

Keyword Research & SEO

These are a few new things I have done/used this month.

Rank Math + Content AI Credits

Rank Math has a new feature; Content AI. Which gives your article a score in realtime and shows you what you can improve on based on what your competitors are doing to get into the top ranking positions.

The free Rank Math is good enough but Content AI is a credit system and it is not part of the free nor the premium plugin. However, you can use them with either. I really like how Rank Math is developing overall; it is definitely a bit of a swiss army knife.

Keywordtool.io

I LOVE this keyword tool. I can’t remember how I came across it but it is my go to tool. I will do a review on it in the near future.

I will be honest, as I was adding all the numbers into the spreadsheet today, I had to pause for a minute and acknowledge that the 486 days of working early shifts, late shifts, holidays, sick days, weekends, and overtime, for free was actually starting to pay off, like, actually.

It’s weird, because I’ve been manifesting AND doing the work, and I knew I was doing everything I was supposed to be doing. But there is just something about that moment it begins to materialize. 

All you can do is catch yourself in that moment and just be. Just acknowledge it, and carry on.

So here we are. 

January has presented a great start to the year. Let’s dive into the portfolio earnings and what I have done this month.

Highlights:

• I have had enough visits and earnings this month to progress to Ezoic’s Level 2.
• My average EPMV has decreased in January to $21.75 (Down from around $24 in December)
• Site 7 is up, however EPMV is still quite low.
• Moved from managing writers on Plutio to just a basic Google Sheets document.
• From Ezoic I earned $523.52 from 23,958 unique visits.
• From Amazon I earned a combined total of $101.36
• From digital products I made (two sites) I earned $140.10
• From other affiliate programs (combination of ShareASale, Awin, etc. as well as niche specific programs) I earned $1349.74

Total earnings: $1,994.98 (My OCD is flaring up…)

Total spend: -$1,573 (content & Ezoic premium -only)

What Has Happened This Month…

I haven’t added any new articles to this site for many months, nothing to report on but its traffic seems to have recovered from the 301 redirect and going up. I will make a content strategy at some point in the coming months for 30 articles and outsource those to one writer, giving her access to the site via her own WordPress login, so she has a bit of continuous work.

I have not set a date for when I intend to do this.

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The traffic and earnings continue to grow month on month, and the EPMV of this site on its own is a staggering $34.38. It is a very fruitful site, and the affiliate programs I have on this site have proven to convert well. However, with this niche, I am struggling to find low-competition keywords.

I could probably sit down and form topic clusters, scan the forums on Reddit and Quora etc. for concepts. But it is a somewhat evergreen niche and I am happy to watch it grow and earn money that I can use to invest in my other site(s).

There were two posts sitting in draft that I went in and completed this month, and I also did some additional interlinking, that’s it.

January Vs. December

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This month, I added 5 articles that were similar to the top-performing articles on this site. I already had them on my article hitlist and hammered those out myself. Took no time at all using my good friend Jasper (learn all about how I get high-quality output from AI writing tools)

January Vs. December

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January Vs. December

I have no plans to do anything additional to this site for now. It has an active Pinterest page where all the articles have 5-10 pins that had been published using an automated service over the past year so it continues to get both organic and Pinterest traffic.

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This site was a case study (as if I needed any more…). I have temporarily abandoned it and I am not actively adding articles to it but I have the keywords ready and waiting, hundreds of them!

When I have spare resources I will action those to a handful of writer and do a huge content push (50-100 articles in a couple of months) and get this site to around 150 posts then let it grow.

I am building this one to sell, so it has been positioned this way from the start. It has the potential to be bigger than site 4. However, more love and care has gone into Site 4.

January Vs. December

If you look at December 2021, you can see that this site is growing, not stagnant and getting a little consistent traffic. Once I do add those articles and round it off to 150 posts along with some buyer-intent keywords, it will be a solid site to flip!

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January Vs. December

This month, I have increased my total articles from 152 to 200, and I am hoping to keep a steady rate of 25-30 articles per month.

I will not go into too much depth about this site’s growth as going forwards I will be detailing the entire progress on Niche Site Project with a podcast, Youtube video, AND, blog report – so you can follow along with exactly what I am doing to grow this site there.

My Thoughts

Seeing how well Site 2 is doing I did have second thoughts about whether or not I should just focus on growing it out or continue on with Site 7. Site 2 has not had any real attention since the start of 2021, when most of the articles were added.

At that time I did not know what I know now about keyword research and thus, simply targeted “Google Auto Suggest”, People Also Ask, and a few KGR keywords as it was around that time I discovered Doug Cunnington’s Youtube channel and started implementing that method.

A few tools and sites later, I know a little bit more and could go back in and build out some topic clusters to really zero in on what is working.

But I have committed to riding out this wave that site 7 is on and seeing what happens.
All in all, this is precisely why I have a portfolio of sites and not just a single site… exciting times! 😊