Once you have found your niche, it is time to find some good quality, low competition keywords! Or maybe you are still trying to find a niche and are scoping out the keywords available before sealing the deal.
My keyword harvesting always begins the same way, I have a few different tabs open. Google Search, Keyword Shitter, and my Google Sheets KGR template open.
I recommend you download the free Google Extension “Keywords Everywhere”, this tool is invaluable and will greatly speed up your research, and allow you to grab keywords right from the search results while browsing.
You can use the free version but I recommend grabbing the paid version as it is dirt cheap at only $10 for 100,000 credits.
Each credit represents 1 keyword, so if you use the tool properly, and turn it off when you aren't keyword harvesting, then it should last you a long, long time!
I use Keywords Everywhere mainly to find the search volume and competition of a keyword. And, with a few tweaks, I can see if a keyword is worth pursuing in a matter of seconds.
I use Keywords Everywhere with Keyword Shitter and the result is hundreds if not thousands of long-tail keywords. They aren't all worth pursuing, however, but they are a good start and often give me more ideas to come back and search.
My searches usually look a little something like this:
The tool will then use this information to harvest search phrases or queries and fill them in. This is a great way to find not just a bunch of long-tail informational keywords, but buyer-intent keywords, too!
The Keywords Everywhere tool is also at work here. It takes these keywords and gathers up the metrics for me. As I am targetting low search volume keywords, I can adjust my settings to highlight keywords with a specific search volume and below.
This is where the KGR comes into play – as just because a keyword has a low search volume, doesn't mean it is low competition!
The Keyword Golden Ratio
As mentioned in my last post, the KGR is a tool of sorts, developed by Doug Cunnington of Niche Site Project and it works as follows:
The Keyword Golden Ratio (KGR) is a data-driven approach to identify keywords that are underserved on Google.
In most cases, if you target a KGR keyword correctly, you can rank for that keyword fairly quickly which results in your website gaining authority within Google a lot faster than it would have otherwise.
You can create the calculator very easily in Google Sheets or Excel or, you could make a copy of Doug's one.
I like the template as it saves me having to copy and paste my keywords into Google to get the allintitle result. I can just click to search and then update the search result field.
I tend to do this with a handful of keywords if and when I need them rather than all in one go as it would be quite time-consuming otherwise!
Where “allintitle” Falls Short
If I wasn't clear before, allintitle is an advanced search string used in the Google Search bar.
Using “allintitle:” before your keyword search, shows you how many web pages have used that keyword in their page title. This could be in any word order, as long as it has all of the words in the keyword(keyphrase) in the post title.
While allintitle gives hope when you see those low result numbers, what it doesn't show is the sites that are currently winning for that keyword that target it indirectly.
For example, there could be a KGR keyword with only 8 allintitle results but when searched without allintitle, the top 5 sites that show up for it could be “WikiHow”, “Huffington Post” and so on.
In other words, that keyword could be a lot more difficult than you think.
But don't overthink it… I don't want to lose you.
The truth is, if this is all new to you, then targetting KGR keywords will be a HUGE start and advantage to kick your site off.
It is also a lot less complicated than some of the competitive analysis techniques “SEO Gurus” would suggest. As you learn more, you will naturally start to learn more about keyword research and competitive analysis naturally.
Google Alphabet Soup
What is the Google Alphabet Soup? Sounds crazy, right?
The Google Alphabet Soup is a method SEOs use to find keywords. It uses Google's predictive text/ auto-suggest to find search strings that people like you and I search for!
You typically start with your keyword phrase followed by each letter of the alphabet and Google will try to guess where you are going based on what other searchers have typed.
- are cats a
- are cats b
- are cats c
If you notice, “are cats allowed strawberries”, appears to have zero search volume, but people have obviously searched this keyword before.
Try it for yourself, go to Google and start typing something, what happens?
The reason this method works, despite a lot of the searches appearing to have a monthly search volume of zero, is the theory that “Google wouldn't suggest it if people weren't looking for it.”
Keyword tools do not truly know how many searches a keyword or phrase actually gets. Their algorithms are all pretty much guessing but the truth is, only Google knows!
I have seen a lot of success using this method with keywords that show zero search volume in tools but have been suggested by Google himself. This can be hit and miss, but for the most part, if it is being suggested – chances are people have been searching it.
Otherwise, where is Google pulling this information from?
Another reason this method works is that many bigger companies and blogs will have overlooked these keywords as they are considered low volume and their tools would have told them to ignore them!
- Bookmark https://keywordshitter.com
- Download the Google Chrome Extension “Keywords Everywhere”
- Open a Google Sheet or Excel Spreadsheet to document all of your niche site keywords or grab Doug Cunnington's free tool.
- Search for keywords and save all of the keywords with a search volume of 10-250 (stay within this range for now)
- If you already have your WordPress site set up, start writing your blog post now or read this post to learn about registering your domain, getting hosting, and setting up your WordPress site the fast way.