Last week, I was talking to a friend who is finally creating their own niche blog. She wanted to know if she should create a writing schedule and if so, how many blog posts per week. It is no secret that the more posts you have the more chances you have of getting traffic – It's an important question that all bloggers face at some point or another.

In this post, I'll talk about how many posts per week you should write based on how much time you have and how experienced you are as a blogger!

How Often Do Most (Niche Site) Bloggers Post On Their Blogs?

I need to highlight that a niche site blogger and a hobby blogger;

  1. blog for different reasons
  2. don't have the same publishing urgency

Niche site bloggers all understand that you need a lot of content as fast as humanely possible. Hobby bloggers have no concept of this urgency. Hobby bloggers are doing this for fun and are more interested in how they can improve their site rather than how quickly it will grow.

Niche site bloggers – think of your blog as a business that you want to see succeed right away. Hobbyists have no pressure because it's just something on the side, so there is no rush or reason why hobbyist bloggers should do anything quickly.

So, with that being said, most niche site bloggers publish whenever they can! As fast as they can write or as fast as they can hire writers to write and as often as their budget will allow.

What Are The Benefits Of Posting More Frequently To Your Blog

There are a number of benefits of posting more frequently to your blog or niche site.

You Develop As A Writer

For one, you get better at writing! Many niche site bloggers will tell you that when they started off, they were terrible at writing blog posts, but the more they wrote, the better they got at it.

Naturally, your output becomes faster, and you learn what works and doesn't work.

You also develop your own voice and tone, and this can help you massively when you start hiring writers for your site.


You Rank Faster

Technically you do not rank faster, as you will still need to wait for Google to pick up on your posts – something we call “The Google Sandbox *spooky ghost woooo*.”

But the more posts you have sitting there in their interlinked glory, waiting to be picked up, the faster your site will rank across the board as Google has more to pick up on and will crawl your site more often.

Additionally, if you have targeting a bunch of low competition, long-tail, or KGR keywords, Google will have no choice but to show your article upfront for the search query.


More Content

Content is king. If you haven't heard that yet, welcome to The Modern World! Content is king; you want to have a lot of good quality content out in this world…

The more high-quality, helpful, targetted content you have – the more money you earn. The faster you get this content up, ranked, and generating traffic, the faster you make this money—simple stuff.

How Many Posts Per Week Is Enough?

Bloggers who just started blogging should aim for 3-5 blog posts per week. But the answer to this question is as many as you can. If you can only manage to publish once a week, do that!

If you can only afford to purchase one or two articles a week, do that! Enough is however much you can manage.

It can be hard when you see so many people stating that they published 30 articles or even 60 articles in just one month and are making crazy amounts of money. But do not forget, everybody has a different starting point.

I have spoken to people who have a zero hiring budget but are dedicated to publishing a few posts each and every week. Likewise, I have spoken to people who hire chunks of 50 articles at a time each month.

Regardless of where you are at now, the key is consistency. Even with just 3 posts per week, you should have a solid digital asset with over 150 posts on it.

So just do what you can and be consistent.

Write A Blog Post Every Day

This is generally good advice for anybody ambitious enough to take it. But what I have noticed with this approach is people who do not hire writers and aim to write a blog post every single day ends up experiencing one or more of the following things;

  • Blogger burnout
  • Low-quality/rushed content
  • Misfiring completely with their keywords (or competitive analysis)

Poor Quality Content & Rushed Analysis

This rushed approach usually yields poor results. Bloggers will start to scrape poor keywords and not analyze their competition properly, or they might just write a crappy post just to hit their daily goal, so their efforts will be in vain.

Sometimes this isn't a bad thing, and this ‘throw everything at the wall – see what sticks' approach can actually work. But it is not sustainable, and bloggers should aim for a more consistent approach.


Blogger Burnout

Blogger burnout, on the other hand, can happen no matter how often you publish but tends to happen more for bloggers who publish daily or even multiple times per day.

Blogger burnout is how you feel when you have been blogging for a while, and your posts are no longer as exciting to write, research, plan out – they become hard work rather than fun!

They become a chore, and you start dreading writing that blog post, so you keep putting it off.

It can be very hard to get back into writing once you burnout – you could be out of the game for a few months. In this case, you would have been better off just writing a couple of posts each week and taking breaks.

Do You Have The Keywords?

Even more important than the quality of the content is the quality of the keyword!

If you do not have good enough keywords, you are not even going to rank anywhere on Google. And nobody will even see your post!

Therefore, how many blog posts you write per week will ultimately come down to how many keywords you have.

In blogging, if content is king, keywords are queen!

Finding Your Writing & Publishing Balance

Try experimenting with different numbers of posts until you find a balance that works well for both the frequency of new content on your site and how much time you have available each day!

You might find that waking up at 6am, before the kids are up, and taking an hour before they get ready for school to write one post is perfect.

You might also find that it works better to put your writing off until the evening when you have some time alone on the computer, or even in bed at night.

Blog Post Length

How long should each post be? Income School has suggested three types of posts:

  • Response Post
  • Pillar Post
  • Staple Post
Post TypeAvg. Word CountUse-case
Response Post1350-1500Usually responding to somebody's question. Ie. “Why do cats cough up fur balls?”
Staple Post2500These could be listicles or a post targetting a slightly more competitive topic. You will be writing one of these to out-do the competition.
Pillar Post3500+These are typically guides and you rchance to go deep on a topic. They are also great for link-building or internal linking.

If you aim to write 10 of each type of post in the beginning, you will be off to a good start with a nice variety.

I currently do not follow this structure, however, and on a new site I write whatever length that particular keyword requires. As long as I answer the search query in depth and write a little bit more than the average post in the top 5-10 results, I'm good.

When To Stop Posting On Your Blog?

How Many Blog Posts Per Week

Above is the current standing of my niche site portfolio, everybody will be different, but I do not ever plan to stop publishing on any of my sites, especially the ones doing well financially.

I believe these are all ongoing projects and adding fresh content keeps the search engines happy.

I will, however, slow down once I feel like I have covered most topics or keywords in-depth and then analyze my sites and improve upon existing articles.

You might have a goal amount of articles that you want to hit fast and then stop or slow down, and that is absolutely fine. Likewise, if you have a traffic goal and hit that, you can stop publishing new articles and monitor the site.

If traffic begins to dip or if some articles move down in ranking, you might want to go back to propping that site up with new articles and improvements.

Tips And Tricks For How To Be Successful As A New Blogger!

Now, my favourite part – sharing some of my tips and trick for new bloggers 🙂

These things have helped me and allowed me to speed up my productivity and output.

Write Post Outlines

Post outlines are great for organizing the information you need to include in your blog post, how it should be laid out and how long each section will take.

It also ensures you cover the topic in-depth and are able to exceed your word count target without writing any fluff!

A good platform to try out is Thru. Thru allows you to search a keyword and see a roundup of the top 10 or 20 search results.

It also shows you the headlines they have included in their posts, so you get a grasp of what to put in your post (and also combine them to cover the topic fully)


Hire Writers

If you can hire writers, you should. But you should definitely read this post on when to hire writers for your blog.

I could not put up as much content as I do as frequently as I do without a team of writers, and it would take a lot longer to get to the number of posts I have now if I was just writing by myself.

I do understand that not everybody will have the budget to hire writers, so again, I will say if you can, then you should.


Create Blog Templates

If you create blog templates for your most common blog types, it will help when you go to hire your writers.

For example, if you hire article writers to write blog posts for your site and instruct them on:

  • how many keywords they need to include or how many times the keyword should occur.
  • the desired word count you
  • encourage them to always link to the source
  • how to structure the post (this will reduce your editing time dramatically)

I like to create my templates in Google Docs and share the link with my writers. This way the heading structure, formatting, and how to structure posts are all already set out – they just write the content.

You could also give them writing tips like only using American English, how many lines should be in each paragraph (if it's not too much) or how images/tables should look like etc.

All these elements can save you huge amounts of time formatting and editing posts!


Frontload Content

Don't wait to publish articles or schedule them to space them out. Publish them as soon as you get them back or write them.

I have never scheduled a single post. I want them up and waiting for Google's spiders to crawl immediately…

I want them to mature and marinate…

I want them to… I'm sure you get the point!

Frontloading content means you will be doing a big push of content upfront. Sometimes this means hiring 3 or 4 writers to work while you are working. I love this approach as it means I am getting back articles every day and publishing daily.


Writing Schedule?

Should you create a writing schedule for how many blog posts per week you should write? Personally, I don't make a schedule because I have quite a lot on my hands with publishing across my seven niche sites!

Whenever I am at the computer, I aim to be writing or preparing templates for writers, so a writing schedule would be redundant for me. What would not be redundant would be a content schedule.

This is quite different from a writing schedule and is more for mapping out what you will publish or focus on before moving on to the next task.

Nonetheless, you might find that both a writing and content schedule will help you manage your time better and help you to stick to your publishing goals, especially if you already have a busy schedule.

Conclusion

So that's it, guys and gals! If you haven't already, I recommend checking out my post on how to write blog posts that Google will LOVE! Just to ensure you are publishing posts that make the cut!

And, of course, you want to make sure your keyword game is on point, and this post will help you with that.

Or, if you want more information on growing niche sites for passive/online income – you can always start at the beginning:

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Take care!

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