This is an article about how to write a blog post that Google loves. It's not as easy as it seems. As you want to write a post that is a combination of engaging for the reader and optimized to cover a specific keyword that Google will rank you for.
This is sometimes difficult because what Googles loves, readers do not typically love! Thankfully, gone are the days when Google loved unintelligible text crammed with keywords!
The search engine now appreciates well-thought-out, high-quality content that is made with the reader in mind. Yet in saying that, there are still tips and tricks that publishers need to incorporate to allow Google to actually pick up on this great content!
The following tips will help you:
How to Write a Blog Post that Google Loves
Hopefully, you have done the relevant searching and found a solid underserved niche already – if not, read my post here.
Following that, you would have your document of juicy low-competition, longtail keywords and, hopefully, a fair amount of KGR keywords, too. This will help you to write content that people actually want and are searching for rather than shooting blindly in the dark, writing what you think people want.
1) Choose A Keyword That You Can Write About Easily.
There will be some very easy topics to write about as well as some that require a lot of depth, time and research. Hopefully, the niche you have chosen is something you are interested and you have a handful of keywords that you can write about fairly easily.
There is no point in choosing a topic that you will struggle to write about and/ or you don't know much about.
2) Create a Post Outline
Creating a post outline can speed up the writing process and will help you to stay on track.
It is important to start with an introduction and write your content by using subheadings where relevant so that Google has a better idea of exactly what the post is about.
Not only will your subheadings help you write faster, but they will also ensure you cover the topic in-depth and help break up boring blocks of plain text.
3) Optimize For Search Engines (SEO)
So many people are focused on social media marketing or other things that they forget about optimizing their posts or pages for search engine optimization (SEO).
In other words, they miss out on a lot of free traffic. Don't make the same mistake as them! Search engine optimization is the key to niche site success, and, it is just as important as any other type of marketing strategy because it allows your content to be found.
If you aren't a fan of paid ads, paying for backlinks (risky business if you do not understand it, will discuss it another time), or spending hours each day on building up social media pages that may or may not convert – free traffic is for you.
Remember, Google gives websites and pages a rank according to how well it believes the website is relevant for particular searches – so you want that ranking position as high as possible in order to get as much traffic as possible!
To do this you need to include keywords in the right areas of your blog post such as: Headings, sub-headings, meta description, URL/link, blog post content, and image alt tags.
However, you do not want to stuff your text with keywords or key phrases because it looks unprofessional, tacky and Google don't like tacky! – so use them wisely!
4) Use An SEO Plugin
The good news is that there are tools out there such as Yoast SEO WordPress plugin or the Rank Math plugin which can help you optimize these elements quickly and easily.
Some people frown on these and say that their practices are outdated, however, if you just use them as a guide to ensure you are on the right track, they can be very helpful.
Just don't get caught up in trying to score 100/100 in all these areas or obsessing over how many times your keyword appears. If you are targeting a low-competition keyword, then three times, placed strategically should be enough.
The things under the “Basic SEO” should be sufficient on-page SEO.
5) Make Sure Your Internal Link Game Is Strong!
Another thing that people often forget to do is include internal links in their posts. Internal links help to direct people around your site and it also helps Google know that you have related topics throughout your site.
Not just that, but it allows the Google spiders (yup, Google spiders are a real thing) to crawl your site more efficiently.
Coupled with well-thought-out anchor text, this can be a very powerful tool in your overall blogging arsenal.
Just make sure you don't go crazy with internal links – they need to fit naturally within the content, otherwise, it is spammy and Google don't like spammy either!
6) Have At Least One Outbound Link
Linking out to reputable sources within your niché is somewhat of a “qualifier” for your blog and hints to Google that the stuff you are talking about is valid.
Just make sure that the sites are reputable and relevant. I also tend to avoid linking out to a competitor's website!
Don't go overboard with them either though or again it comes across as spammy. Just one or two sources within text. (No “References:” at the bottom of your post, please, always makes my skin crawl when writers do that)
“According to Wikipedia, bla bla bla”…