Let's get straight into this…
Last Month (last 30 days of May) vs This Month (June):
Programs tracked in one place using Affilimate but not all programs are showing.
- The overall Portfolio EPMV is still on a race to 0, at $14.15 this month (Down from $14.86 in May) (Down from $17.94 in March) (Down from $20.35 in February) (Down from around $22 in January)
- From Ezoic, I earned $846.06 from 59,773 Unique visits. That is an ad revenue increase of 12.42%
- Portfolio pageviews are up 18.40%, with 71,685 page views vs. 60,543 page views in May.
- From Amazon, I earned a combined total of $239.27 vs $187.10 in May
- From my own digital products, I earned $92.68 that is an increase of +$44.74
- From other affiliate programs (combination of ShareASale, Awin, etc., as well as niche-specific programs) I earned $449.34 which is +$87.20 more than $362.14 last month.
- I also noticed I have been earning some money from AdSense!! So that is an additional $70.88
Now then, let's tally that all up:
Total earnings: $1,698.23
Despite my overall EPMV declining, the focus remains on adding more content and optimizing old content – that is the only thing I can control.
My sites with a lower EPMV continue to gain traffic, hence the overall EPMV decreasing but it may start to rise as I focus on the topic clusters of high-revenue pages.
Total spend: -$2162.49
Total spend includes:
- Ezoic premium subscription,
- team of 3 virtual assistants
- Mailchimp, Canva, Hosting (Namecheap and Cloudways), Affilimate, and Jasper.
While it may seem like I am running at a deficit (which I technically am with my sites), I have other online income from books and other digital assets which I use to fund my sites, so I am in profit overall!
I am sure there are other recurring payment leaks I need to fill, I will go back into my accounts and see what I can get rid of as only $700 of that went on content. However, the second-highest expense are VAs and I need them.
Age: 1 year 8 months
Total Articles: 40 (0)
Total Word Count: 62,648 (0)
Average Article Word Count: 1,566 (0)
Site 2 (Hobbies)
Age: 1 year 7 months
Number of articles: 203
Less articles were added but a lot of fine-tuning, added a calculator, and had two plugins made. Brand-building! I want this site to be a solid authority in its niche.
Site 3 (Sports)
Age: 1.5 years
Number of articles: 79 (0)
Site 4 (Pets)
Age: 1 year
Number of articles: 114 (0)
Site 5 (YMYL)
Age: 8 months
Number of articles: 18
Decent quality articles on there but definitely requires a bit of EAT! Will be testing out Ezoic Basic Ads on this when I get the chance to throw some articles at it.
Site 6 (Pets Test Site)
Age: 10 months
Number of articles:
Nothing added, just watching to see how Google responds to it throughout updates.
Site 7 (Fitness)
Age: 10 months
Number of articles: 200+
Site 8 (🔝🤐)
What I Have Done This Month
In short, nothing on six sites, a lot on two sites.
The content I put up last year on the sites I am not actively updating continues to age and rank, but I have no intention to sell any of those just yet. It would be quite pointless selling them at this stage as there is no immediate gain.
The money just wouldn't be enough to make a difference as the sites mostly pay for themselves and I would prefer to bring up that monthly revenue and reinvest it (in other words, continue to bootstrap).
I pay my VAs, pay my subscriptions, and pay my writers. For now, I will kick them along as they add an extra $100-$200 to my content-VA-subcription budget.
My Portfolio Reinforcement Strategy
Last month, I spoke about reinforcing your sites after the Google update. While my sites weren't really hit, it reinforced my thoughts on my approach and strategy. It makes me think I am doing some things right, which is very inspiring.
Some of my SOPs
Disclaimer: I am 100% winging it. Keep in mind, I joined this space in October 2020 – I am a newbie in the trenches!
I love sharing what works for me. I love coming to conclusions and looking at the amateur mistake I made just 1 year ago, 6 months ago, and even yesterday!
When something works for me, I have the benefit of trying it out across multiple sites in multiple niches – if it works again and again; it is a thing!
None of my sites are aged-domains and none have any special backlinks. I am building for the long term and, while I may discover and form my own hacks from time to time (as is my nature), I am only interested in building solid, long-lasting assets.
With that said, here is what I have done and will continue to do and improve upon:
My favourite ways to find keywords are:
👉 Google Autosuggest
👉 Keywords Everywhere longtail finder
👉 Reddit/Quora reverse (you need Semrush or AHrefs to do this)
I still use the KGR method but these days I don't really need to check the calculation; if it seems KGR it probably is! The keyword goes in the title with some clickbaity additions and then I build the post out as normal.
Example keyword (so sorry if this is your niche…):- how to get your pet cow to sleep at night
Example title with keyword and clickbaity addition: How To Get Your Pet Cow To Sleep At Night: 3 EASY Tricks!
When I find new keywords, they get clustered and then put on a master list, ready for a content brief and outsourcing to one of my Upwork writers. You can check out my video on free keyword clustering tools below:
As I've mentioned previously, I either use the Thruuu SERP analyzer (free) or Outranking to create a content brief for my writers (Outranking if I want the help of AI and to ensure the writer covers all of the key topics – I can always flesh it out myself later if need be).
When I give my writers outlines, I may also include a specific Youtube video on the topic or urge them to use Youtube and things like Quora and Reddit to help them form their article.
I do not expect the writers to be master SEOs – I include any additional LSI keywords I want to support my articles in the H2 outline. They usually end up repeating the phrase naturally in the paragraph.
This is where the magic happens.
I definitely like my posts to be aesthetically pleasing. Formatting was the first thing I outsourced to my VA! It was important to me but started to get very time-consuming as I ramped up content publishing.
I think formatting with spacers, bolded text, bullet points, headings, images, video and then alt text, internal linking, proper anchor text etc etc… are all signals to Google that the post was made with love and care… as well as being optimized for the reader!
It is a good way to get a balance between making Google happy with all the technical and semantic SEO and making the reader happy enough to hang about and see more ads!
I am a big fan of repurposing content. Whether that be creating pins out of the key points in your blog, making audio from the blog that you can embed, or making videos to use on Youtube.
I've stopped with the Pinterest pins, although that had worked pretty well. Pinterest no longer seems like a wise investment of time. Instead, I have my VA use Pictory to create a video for each of my blog posts.
It allows her to select the key text she wants it to include and then it auto-selects stock videos related to that scene.
I love these videos as they:
- are clean, useful, and easy to make.
- provide value to the reader as they get the key information in your blog post in a more concise visual format.
- can be used for video ads
- can be repurposed for various social network platforms including Youtube
If you want to see where I was at last month with my main site, site 2 – check this video out:
Until next time…
Also, if there is anything specific you would like me to touch on, feel free to reach out or let me know in the comments, Twitter etc.