October has been a good month for me. Q4 always is across all of my online businesses, (though I don’t share that info in these income reports!)
This year has been rough with all of the Google updates. I have been hit, and many people still have not recovered. Fortunately, my main site, “Site 2”, which was hit in July 2022, began recovering as a result of the Core Algorithm Update in September.
I never got around to recording a case study update with Doug to explain my thoughts behind this, but I did jump on the live chat and share my algo update theories.
Check it out below:
Total earnings: $2,771.39
Total spend: $1,508.60
What Has Happened This Month?
Site 2 has the best EPMV and has a lot of solid opportunities beyond ads, such as digital products, courses, affiliate programs, etc.
I have noticed the EPMV has remained high while the traffic has risen since recovering from the update. Prior to being hit, the traffic was rising, but the EPMV was steadily declining.
I have made improvements on many articles since then, focusing on things like:
- adding more internal links
- improving the CTR using Tag Tester
- adding more images
- rewriting introductions, etc.
For some reason, writers never really nail that introduction, and I think your introduction is a key element in your post. I have clicked off of badly written introductions many a time, and I am sure visitors have done the same on my sites.
So, I’ve been trying to get my writers to think about the searcher and who might be stumbling on the post to begin with.
What do they already know about the topic? What can we assume?
Algorithm Update Improvements I’ve Made
💫 The newly indexed and ranking articles (on Site 2) were all interlinked well, so it looks like when those pages started getting love, some of that was passed through to the sites Google had kicked down, and it brought them back up!
…at least, that’s what it looks like.
Drop me an email/comment if you want the plugin 👇👇👇
Let’s Keep In Touch? 😊
What I Am Doing Next Month
🟢 Optimizing for keywords a post ranks on pages 2 & 3 for using the Google Search Console REGEX method.
🟢 Using Rank Math’s Content AI to help all existing articles rank better.
🟢 Using the Topic tool in NicheIQ to find easy-to-rank keywords and clusters on my site.
🟢 Adding more image and video content to posts.
🟢 Adding more internal links and focusing on tailoring the anchor text.
🟠 Providing my writers with an AI-optimized content brief for every article.
🟠 I also have some very basic listicle-type articles; I may hire a new VA that has some experience with writing to handle them. The posts don’t require any expert knowledge, just research, and formatting. It should be easy to find a VA from the shortlisted pool I still have access to.
🟠 Planning my (soft)outreach strategy for my VA using the plugin I had developed months ago.
Some of my SOPs
4 Ezoic Tools I’ve Been Using The Heck Out Of…
Until next time…
Also, if there is anything specific you would like me to touch on, feel free to reach out or let me know in the comments, Twitter etc.