State of Play

Own the fragments. Influence AI answers. Keep Google.

Define ICP → pick 2–3 high-LTV segments to prioritise.
Map 25–50 bottom-of-funnel prompts per segment (product, alternatives, vs, pricing, integrations).
Decide sources to influence for each prompt: Google, Reddit, YouTube, 3rd-party listicles, Docs/Help, Wikipedia/Entities.

Foundation

Make the site extractable by LLMs.

Enable clean HTML structure: h1–h3, lists, tables, short sentences.
Ship FAQ blocks on money pages (Answer → 2–4 lines each).
Expose /docs and /help; remove noindex on public guides.
Add schema: Organization, Product, FAQPage, HowTo, VideoObject where relevant.
Create /glossary of key entities; one term = one URL; internal links from posts.
OpenGraph + Twitter cards set across site; logo in SVG; brand color tokens ready.
XML sitemaps split: pages, blog, docs, video; enable IndexNow or ping on publish.

Content That Gets Cited

Write for extraction, not decoration.

Each article starts with a TL;DR list of 5–8 bullets.
Every claim has source, stat, or example. Avoid marketing fluff.
Use comparison tables with objective fields (price, limits, integrations, who it’s for).
Embed product screenshots with alt text that states facts (not hype).
Refresh high-value pages quarterly; add changelog note at top with date.

Commercial Pages (BOFU)

Where revenue lives.

Publish: Best [Category], [Brand] Alternatives, [Brand] vs [Brand], Use-case pages, Pricing.
Non-biased tone; include who shouldn’t use you + competitor fit cases.
Each page links to 2+ credible 3rd-party sources; avoid orphan pages.

Entity & Knowledge Graph

Be a thing, not a string.

Unique About page with founding date, HQ, notable investors/clients, press mentions.
Publish a lean Wikipedia-ready fact sheet (neutral tone, sources) on your site.
Consistent NAP across site, LinkedIn, Crunchbase, GitHub, YouTube.

Docs & Help as Proof

Answers LLMs can quote.

One guide per integration with exact names: “Connect [Tool] to [Your App]”.
Include hard details: limits, SLAs, error codes, API coverage, data retention.
Breadcrumbs + anchor links; autogenerate mini ToC on top.

YouTube

Own transcripts; win a SERP slot.

Create videos aligned to target prompts (not generic topics).
Titles use exact intent: “Best POS for Liquor Stores (2025)”.
Upload accurate captions; chapter markers; link to matching page.
Add VideoObject schema on the matching page with transcript excerpt.

Seed consensus where buyers look.

Identify 10 ranking threads via site explorer (reddit.com) → Top pages filter.
Draft one value-first comment per thread; neutral tone; cite competitors fairly.
Post follow-ups answering objections; add long-tail facts LLMs can lift.

3rd-Party Listicles

Inclusion = citations.

List top 20 pages ranking for “Best [Category]”.
Outreach for inclusion; provide objective spec sheet, logos, screenshots.
Trade inclusions where ethical; track wins in a sheet.

Technical Signals

Fast, crawlable, stable.

Core Web Vitals green on key pages (CLS, LCP, INP).
No JS-blocked copy; server-render primary text; avoid infinite scroll for docs.
Canonical, hreflang (if multi-locale), and clean pagination.
Robots: allow /blog, /docs, /help; block staging and experiments.

Attribution & Tracking

Measure reality, not vibes.

Add “How did you hear about us?” with AI Search / Chat option.
Track AI mentions via your chosen tool; monitor mention rate, sentiment, share of voice.
UTM discipline for YouTube, Reddit, listicles; route to a dedicated landing page.

Links that Matter

Quality over volume.

Pursue links only from real brands/publications in your category.
Deep links into BOFU and docs; 70/30 mix informational→commercial.

Governance

Cadence keeps you visible.

Quarterly: refresh top 20 pages; update stats, prices, screenshots.
Monthly: 2 Reddit threads, 1 YouTube video, 2 BOFU pages, 3 inclusion outreaches.
Weekly: prompts review; add FAQs from sales calls; fix broken links.