Facebook Page-Likes Blueprint

Meme ads are performing better than video ads for page likes.

Meme ad:
•£0.0165 per like
•Relevance score: 10/10
•Engagement rate: 8.5%

Video ad:
•£0.0179 per like
•Relevance score: 8/10
•Engagement rate: 6.2%

Both ads are still profitable, but memes are winning.

— Arielle Phoenix (@ArielleCPX) February 19, 2025

Building Facebook on the side for one of my Lovable sites.

Ad breakdown (Easy Facebook Niche)

Cost per like for each ad:
1.First ad (Video)
•89 likes / £1.59 spent
•Cost per like: £1.59 ÷ 89 = £0.018 per like

2.Second ad (Meme)
•143 likes / £2.36 spent
•Cost per like:… pic.twitter.com/K4vekyFCnl

— Arielle Phoenix (@ArielleCPX) February 20, 2025

3 days in

3 concurrent ads

Just hit the 1k Like mark on this page, <£20 spent

In the end, the meme performed better than the video. Upping the meme ad budget but leaving the the videos, because... 2p.

But going to test some other memes ads and start creating those shareable… pic.twitter.com/YmSOVC1l9n

— Arielle Phoenix (@ArielleCPX) February 21, 2025