How to Write a Privacy Policy for Your Website or App

What Is This Privacy Policy Generator and Why Should You Care?

Today I'm walking through a full guided tour of the privacy policy generator by Usercentrics. If you've got a website, an app, or any kind of online business, this matters. It's free for one site and one policy. GDPR or CCPA covered. Unlimited policies cost about £2 per month.

If your site collects personal data (analytics, contact forms, social share buttons, chat widgets) you need a privacy policy. A lot of this tracking happens in the background. Most site owners don't realise it.

A privacy policy is a public contract of trust. It outlines what you collect, why you collect it, and how you keep it safe. GDPR and CCPA enforce this. The fines don't care if your business is big or small.

Usercentrics sponsored the video version of this walkthrough. That doesn't change the fact that the tool solves a real compliance gap most small site owners have ignored for years.

What Happens When You First Log In?

You create an account and enter your business details. If you're registered as an LLC or Ltd and trading as something else, you can add that. This keeps your documents aligned with your legal structure.

You select your country and move on. The setup is simple. The tool guides you step by step.

How Do You Create the Privacy Policy?

Inside the dashboard you hit "create your privacy policy." You name it. Choose your language. Choose GDPR if you're in Europe. Add your business name. Add a privacy-specific email address. Add your number. Add your site URL.

You get asked whether you have a data protection officer. Many small businesses don't. You can skip it.

What Do You Put Under Products and Services?

You list everything your company provides. Example: web design, graphic design, content creation. This is the section where you lay out what the business actually does.

What Data Do You Collect?

The tool asks what personal data types you collect. This part needs accuracy. First and last names. IP addresses. Email addresses. Payment information. Anything Stripe handles may not count as "you" collecting it directly, but you still need to check.

You go through the full list. If you're unsure, you copy the question and run it through an AI tool with your site link for context.

Why Are You Collecting This Data?

The tool asks for the purpose. Authentication. Security. Customer support. Content delivery. Analytics. Performance tracking. Possibly marketing. If your ads or tracking tools collect user data, you must check the relevant boxes.

Where Is the Data Stored?

You select your data location. You choose your region. This part is critical because many WordPress sites run placeholder pages that don't reflect any of this. Leaving a default privacy policy template in place gives you no protection.

What Data Protection Measures Do You Use?

You can select encryption, access control, monitoring, malware scans. If you actually use these tools, mark them. If you don't, the tool forces you to confront that gap. Most small businesses do have basic encryption from their payment processors.

Do You Share Data With Third Parties?

Stripe counts. Google Analytics counts. Google Maps, Google Fonts, Cloudflare. Most site owners don't realise how many third parties are involved.

You review the list. You add anything missing. This ensures your policy reflects reality.

How Do You Handle Marketing Permissions?

If you send email newsletters, you need opt-in and unsubscribe links. Standard practice. Required for deliverability. Required for compliance.

How Do You Handle Policy Updates?

The tool asks if you notify users. Most small sites choose no. Once confirmed, you generate the policy.

The full process takes about 5 to 10 minutes if you're paying attention. Faster if you skip explanations. Still far quicker and more accurate than using a random privacy policy template.

How Do You Install the Privacy Policy?

You get an HTML embed code. It goes in your site's head section. You create a privacy policy page and paste the display code in the editor.

If you don't want to touch HTML and you're on WordPress, there's a plugin. You install it. Activate it. Connect your account. Paste your privacy policy ID. Done.

What Does the Final Policy Look Like?

You get a clean layout. Powered by Usercentrics. Clear headings. Tables. Links. GDPR sections. All your submitted data embedded. It updates whenever you update your settings.

How Fast Can You Publish It?

If the page already exists, you hit publish. If it's a draft, you switch it to published. The embed handles the rest.

The generator removes the guesswork. It replaces the placeholder pages you've probably forgotten about. It gives you something compliant, updated, and structured for both search engines and AI models that reference policy data.

Whether you're learning how to write a privacy policy for a website or figuring out app-specific requirements, this automated approach ensures you don't miss critical data protection elements that could expose your business to regulatory fines.

Done.