In 2021, we were inundated with AI blog-generating software using GPT-3 (machine learning AI).
They all pretty much hit the market in the same way, from the same angle – offering bloggers and freelancers a way to crank out blog posts on any topic, in a matter of minutes.
As you can imagine, with this, came an influx of junk content – articles and blog posts that were obviously AI-generated, offering little to no value to the reader. In Google's eyes, such content is no different than spun articles.
You see, if no human guides or edits the software, it will repeat itself, lie and sometimes write unintelligible fluff.
It isn't all bad, though… I am not here to trash the idea of using AI writers – far from it. I am a proud user of Jasper AI and I often find myself defending my dear friend, as he has helped me out… a lot!
I am also an affiliate for Jasper, so use my link for a free 10,000-word trial.
The thing is, people do not use utilize him properly and just expect him to do all the work. These lazy people think they can just give him a keyword and then, BAM! They've saved $40.
If it were that simple, access to the software would cost thousands a month. Anyway, I could sit here and complain about the misuse of this writing tool (which is exactly what it is, in the same way that Grammarly is) but I would rather share some valuable insight and tips on how I use it personally.
And, here is a secret, multiple AI-assisted articles are currently ranking in top 10 positions across multiple sites. Google takes no issue with them…
Why is that? You may ask. Well, how on earth would Google know who wrote the article and what software has been used to organize the information? It just wouldn't – not if used properly.
So, here we go. My tips on how to make sure your AI-Generated blog posts are not obviously AI-Generated so you do not have to live in fear of an algorithm update.
Tip 1: Create A Blog Outline From The SERPs
I use tools like Thruuu (free) and Outranking.io (paid) which both work in a similar way to Frase or Surfer SEO, to help me find relevant subheadings to target related to my main keyword. In this way, I can cover all of the prominent topics across the top 10 articles for the keyword.
Once I have found a few good candidates, I organize them, rephrase them if need be and then I plug them into Jarvis and see what he has to say about them.
I typically use Outranking.io for this part; as it has the ability to summarize these subheadings with factual data (very important); however, AI credits are limited on Outranking, so once I have the key stuff, Jasper takes over…#bossmode
Jasper then has the outline and the facts, so doesn't need to start making anything up.
I have recently found two very similar tools that combine SERP data analysis with AI writing and I will do a review on those soon
Tip 2: Use People Also Ask To Add FAQs To Your Post
You probably already know this, but if you don't, Google searches often come with a section of additional search queries that other people have asked. These are usually related to your original search query.
Outranking.io has a free tool that does this, too. It even shows you the keyword search volume.
Do a search for the keyword you are targeting in your post and scroll down to the bottom to see if there are any good questions that you could add as FAQs on your post.
I guarantee the lazy Ai-article churners are not taking the time to do this…
Try to come up with two or three related queries. I like to use the “Quora Answers” tool in Jarvis to answer these questions. The tool often does a better job than it would if you were just clicking “Compose” under the question.
It writes a healthy paragraph that adds more depth to your article. Of course, you will want to fact-check these answers, too.
Tip 3: Edit
This really should go without saying. But, if you are using AI tools, your job is that of an editor…edit your content.
This is your opportunity to inject your personality into it. Take the time to read through each section for mistakes and inconsistencies… Make sure they make sense and are factual, too!
Tip 4: Structure The Post
I have already written about how to write a blog post that Google will love. Those same principles apply here. On-page SEO, relevant images, H2s, bullet points etc.
AI-written articles with no editing tend to be a chunk of text with no real structure. So, take the time to make sure it is easy on the eye and easy to read.
The FAQs tip mentioned above really helps with this!
Tip 5: Write Your Own Introductions
This tip should have probably been listed at number one. Writing introductions is sometimes the hardest part of writing a blog post, even for people who do it all day long!
It is also usually hit and miss when using AI writers.
I often find that I have to write my own intro or rewrite most of what is generated when using AI-writing tools because they still do not get how we speak. You want that conversational tone that compels readers to keep reading.
It is hard to explain, but if you have read enough AI-written blog, you will start to notice a common tone – you don't want that.
My advice is to generate a few, snip bits that you like from them and then add your own voice to that.
Tip 6: Give Jasper The Facts!
The biggest complaint about AI by far, is how it lies so confidently. While this can be quite hilarious if you know the truth, it is very inconvenient if you are not clued up on the subject.
All AI tools do not have the function, but with Bossmode on Jasper, you have two opportunities to input the facts for your blog topic for it to learn about. It will then use these data points in the outputs it gives you.
This is especially useful if you do not want to pay for an additional tool like Outranking mentioned above.
Opportunity 1 – Content Brief
Before you generate a title and introduction, you can put up to 600 characters of key facts in your content brief. Throughout your writing, Jarvis will grab from this data and use it in conjunction with what it already knows about the topic.
He will more often than not use your data points to inform himself on the topic throughout the post, so you do not have to worry too much about conflicting details.
Opportunity 2 – Above Text (Bossmode Only)
Simply put your research as “Key Facts” under an H2 before you begin writing your blog.
You can use this method along with the method above. However, without Bossmode, this method is limited as Jarvis can only look back to a certain point.
With Bossmode, Jasper will look back an unlimited amount of words, even when you are 1000 words into an article.
This also means you do not need to use points that are too succinct and can go into more detail.
I recommend if scraping details or facts from other sources, running them through the “Content Improver” tool before giving them to him – just so that he doesn't copy anything verbatim and end up giving you any plagiarism!
That is it guys! I hope you found this post useful and have come away with some creative ways to use these AI tools.
Used correctly they can help you scale much faster on a lower budget – just don't be lazy; otherwise, you are pretty much just using an expensive article spinner 🙂